GUANGYI LI
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Tombolo


Team Project for Bellevue College
Rebranding

Solution


Tombolo institute was looking to rebrand its brand from scratch. I did my research about their competitors and marketing. I adopted content from their current website and redesign the user-friendly website with organized content. The biggest require from the client is the site needs accessible for anybody. Everything needs to pass accessibility checks for the website.
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Rebranding/redesign

Visual rebranding

At the moment, the college need to brand their visual style and voice to send right message to students. First step was to create whole new visual style.
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Logo redesign

First step was to create brand new visual style that reflect new look of the college.
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Redesign homepage

It was necessary to create a modern website with user-friendly experience and accessible for everyone. 
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​Decision tree

This is a new and great tool to help student or instructor find the path interested them.
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Mobile

Mobile version contains full functionality. Hamburger menu for easier navigation.
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Courses catalog

The college has over hundred different courses. This page can help student find courses easily.
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Informative layout

Course and program contain complex information. The layout represents useful information in the best way.
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Why Tombolo

This page is more fun and juicy. Audiences should enjoy and attracted by Tombolo.
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Responsive

Not only phones but tablets also are necessary view-port for browsing.
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Blog page

Tombolo post their stories, thoughts and events in this page for audiences.
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Colors

We get away from these traditional institute dark colors. These new bright colors offer unique experience for audiences.
All color combination passed color contrast accessibility check.
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Typography

Noto Sans is a universal font that play well in macro and micro size.
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Other projects


Lyniate rebranding and modern website

Illustrations and motions
© 2023 Guangyi Li
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