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JUUL


Group Project for JUUL Labs, Inc.
Package design
Designed at R.R. Donnelley
2019

SOLUTION


Juul Labs, Inc. is an electronic cigarette company. Their JUUL e-cigarette is one of most popular cigateete in United States. The company want to delivery high quality products and the best customer experience. The simple, clean and product focused package design reflects on their company value and brand voice.
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TYPOGRAPHY 


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Mango
CMYK: 0 51 75 0
RGB: 246 149 74
HEX: F6954A
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Mint
CMYK: 100 20 56 0
RGB: 0 135 129
HEX: 008781
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Creme
CMYK: 0 4 23 0
RGB: 255 241 202
HEX: FFF1CA
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Tobacco
CMYK: 41 87 69 57
RGB: 86 29 37
HEX: 561D25
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Golden Tobacco
CMYK: 12 55 92 36
RGB: 154 95 32
HEX: 9A5F20
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Apple
CMYK: 60 2 96 0
RGB: 113 187 73
HEX: 71BB49
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