IHG Rewards ClubGroup project for InterContinental Hotels Group
Summer Campaign |
SolutionThe project is helping client create a seamless promotional experience for our IHG hotel guests and for IHG® Rewards Club members. We created the assets and tool for client to execute the multi-brand promotion in a way that demonstrates global cohesion, while offering regional flexibility. The visual elements maintain the tone and voice principles, look and feel, and guidance on regional adaptation.
|
Core Assets
Eventual impact of many of the assets associated with IHG lies within thier regions