IHG - GUANGYI LI

IHG Rewards Club

Group project for InterContinental Hotels Group
Summer Campaign

Solution

The project is helping client create a seamless promotional experience for our IHG hotel guests and for IHG® Rewards Club members. We created the assets and tool for client to execute the multi-brand promotion in a way that demonstrates global cohesion, while offering regional flexibility. The visual elements maintain the tone and voice principles, look and feel, and guidance on regional adaptation.

Image Search

We showcase engaged and rewarding moments by showing people and intimate moments of enjoyment

Retouch

The original image still requires a lot of works to make it support the story that IHG wants to tell and that they also focus on the benefit of the stay.

Banner

Core Assets

Eventual impact of many of the assets associated with IHG lies within thier regions

Lookbook

Make a Lookbook to help client create a seamless promotional experience for their IHG hotel guests. This is just one more important way to make sure IHG® Rewards Club get all the tools they need to create relevant, rewarding relationships with their members

Social

Social media communication is a great way to reach our members who interested in travel post or who primarily engage with messaging on their social media.

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