IHG Rewards Club
Group project for InterContinental Hotels Group
The project is helping client create a seamless promotional experience for our IHG hotel guests and for IHG® Rewards Club members. We created the assets and tool for client to execute the multi-brand promotion in a way that demonstrates global cohesion, while offering regional flexibility. The visual elements maintain the tone and voice principles, look and feel, and guidance on regional adaptation.
Eventual impact of many of the assets associated with IHG lies within thier regions